Today
Where things stand
$3K–$6K a year isn't a pricing problem — Dropcap already prices real projects at $5K–$10K. It's a volume problem. This quarter's target is three signed projects at real pricing.
Work Blocks
Sixty one-hour blocks
One block per weekday across twelve weeks — nominally Monday through Friday, but nothing here is date-locked. Work ahead whenever there's time; the next block is always whatever's first unchecked.
Almanac
Services
What Dropcap actually sells.
Starter list based on the studio's existing positioning — edit freely.
Almanac
Pricing
What things cost, and what's in scope.
Starter tiers matching the $5K–$10K range already set in Dropcap's positioning — adjust to match real scope.
Almanac
Process
How a project actually runs, start to finish.
Starter workflow — edit steps to match how projects actually run.
Almanac
Positioning
Who this is for, and what Dropcap is not.
Almanac
Clients & Portfolio
Past work, case studies, and testimonials.
Almanac
Partners & Prospects
Referral partners, local networks, and the prospect list.
Almanac
Metrics
Weekly pipeline numbers — the log the plan runs on.
| Week | Outreach touches | Audits offered | Proposals sent | Closed | Revenue closed ($) |
|---|---|---|---|---|---|
| Total | 0 | 0 | 0 | 0 | $0 |
Close rate: —
Almanac
Admin & Notes
Everything that doesn't have its own chapter yet.